4 Keys to Success in Translating Marketing Visions Into More Engaged Customers [REPORT]

Many executives have come to feel that rapidly evolving brand and agency roles and responsibilities are having a negative impact on business results, creating a series of challenges.

To investigate this issue, Forbes Insights, in collaboration with Oracle Marketing Cloud, conducted a global survey of 255 executives across a range of functions in the fourth quarter of 2015. Seventy-five percent of respondents were involved in providing internal brand support for their companies; 12% were from agencies; 13% were from technology vendors that support marketing programs. Sixty-five percent had C-level titles; the rest were VP/Director or above. Forty- nine percent of respondents were based in North America; 24% in Europe; 18% in Asia-Pacific; and 9% in Latin America. Forbes Insights also conducted qualitative interviews with senior executives.

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