Alcocer launches Rest of the World agency

Sergio Alcocer, former president and chief creative officer of LatinWorks, announced the launch of his new advertising agency Rest of the World, whose mission is to bring multicultural spirit and Latin-inspired creativity into the mainstream.

‘This is an exciting time for a new type of agency,” says Alcocer. “The next four years companies and brands will need to take a stance. Not a political stance per se, but a social stance. Do you embrace multiculturalism as a way to strengthen the country, or do you consider it a threat? What value do you give to diversity? People will favor brands and products that share their beliefs. We are here for companies that are not afraid of color, brands that believe that diversity is energy for the future of the country.”