“The partnership involves an exchange of talent, systems, and best practices between Track’s global offices and our team,” says ALMA’s Co-President and Chief Operations Officer, Isaac Mizrahi. “We’ve been refining the process with Track DDB for over a year, and it’s ready to add great value to for the ideal clients.”
A soft launch of the collaboration yielded work for CVS Caremark and the award-winning launch of Narcos Season 2 for Netflix. The AlmaTrack entity officially launched March 1st of this year with the arrival of its first dedicated client. Yanbal, a leading Direct Sales Latin American brand who is expanding their services into the U.S., focuses on jewelry and beauty products.
The new AlmaTrack unit will be available to any brands interested exclusively in performance marketing in addition to all existing ALMA clients.
“Marketing and creativity have evolved from mass-marketed, channel focused communications to omni-channel brand experiences that truly solve real-time, relevant needs. Without having access to the full consumer picture, it’s easy to solve the wrong problems,” explains Paul Tedesco, SVP Managing Director of Track DDB. “So, by joining together these two world-class agencies, we’ll be perfectly placed at the intersection of data, technology and creativity to deliver growth and long-term loyalty on our client’s businesses.”