BARU launches ATTUNE Insights

BARU Marketing + Media, an integrated marketing and media agency, has launched a new consulting division, ATTUNE Insights.

ATTUNE’s practice areas currently include: Emerging Trends & Insights, Market Entry Guidance, Revenue Enhancement and Cultural Intelligence.

Amidst digital advancements and rapidly growing diverse populations, the ATTUNE team will help clients keep pace and identify growth with an array of data analytics and strategic solutions across the dynamic cultural landscape. Elizabeth Barrutia, a 20 year veteran and established marketing and media thought-leader, will serve as ATTUNE’s Principal Consultant.

With the agency’s recent growth fueled by an AOR win for Treasury Wine Estates and breakthrough digital campaigns for Viacom and NBC/Universal, the timing proved to be ideal for launching ATTUNE Insights as a separate and dedicated division.

 “The face of the American consumer is rapidly changing and the growing market need for an “audience-inclusive” approach prompted the launch of our dedicated consulting division,” said BARU CEO and ATTUNE Principal, Elizabeth Barrutia. “We are among the very few who have the insight and experience to help C-suite clients innovate and bridge the cultural divide.”

 

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