Beautyrest names Anomaly as AOR

Simmons Bedding Company, LLC, a subsidiary of Serta Simmons Bedding, LLC (SSB) and maker of the Beautyrest® premium brand mattress, announced its selection of Anomaly as the company’s new lead agency, and will partner with the company on strategy and creative development.

“After a thoughtful and thorough review, we determined that Anomaly is an outstanding fit for the Beautyrest brand, based on their understanding of our business and creative vision,” said Warren Kornblum, Interim Chief Marketing Officer for SSB. “We expect that Anomaly will bring unique, creative ideas and campaigns that will propel the brand forward. Their past work speaks for itself, and I am fully confident that their future work will be a breakthrough for the Beautyrest brand.”

“We look forward to creating a new partnership with Anomaly to accelerate our current momentum,” said Jim Gallman, Executive Vice President, Marketing for the Simmons Beautyrest brand.   Kirshenbaum Bond Senecal + Partners (KBS) previously led the Simmons Beautyrest creative account. “We would like to thank KBS for their past partnership,” Gallman added.

“We’re excited to partner with the Beautyrest team on their next chapter,” said Franke Rodriguez, Partner and CEO of Anomaly. “The Beautyrest line of mattresses is one of the best in the industry — anchored by a long history of developing great products and driving product innovation — so the chance to really strengthen the brand and drive relevance with consumers is an exciting one.”