Casanova // McCann recently produced a TV spot for the launch of the California Lottery’s Super Ticket, which boasts the biggest jackpot prize in the State’s history. The spot was directed by Pet + Flo through Slim Pictures and features an 18-wheeler truck driving across California carrying a gigantic Scratcher. When the truck finally reaches its convenience store destination, a clever surprise is revealed.
The task was to create the illusion of a real truck on-camera, without implementing CGI or other post production. “Once we decided the way we wanted to shoot, the real challenge began” said Fernando Poblete, Creative Director. “Every set-up was only good for a couple of seconds, because as soon as the truck moved a little too much, the illusion was taken away.”
The commercial was shot over two days in Los Angeles and was broadcast in April, 2017. The campaign included radio, digital, social and TV integrations where the truck made live appearances.
Behind the scenes