Cani named SVP – Executive Creative Director at LAPIZ

LAPIZ appointed Luciana Cani as its new senior vice president, executive creative director overseeing the agency’s creative team. Cani will lead creative output across the full client portfolio including work for Advanced Auto Parts, Allstate, Purina and the Mexico Tourism Board.

Cani has nearly 20 years of advertising experience, with the past nine years spent as a key leader of Leo Burnett Lisbon overseeing creative work for clients including Samsung, Atlantico Bank and the Portuguese National Railway.

“Luciana’s collaborative and transformational leadership is a perfect fit for LAPIZ,” said Gustavo Razzetti, managing director, LAPIZ. “Her innovation-forward approach will boost our outsider thinking to continue driving great results for our clients.”

“I’m very happy to accept a totally new and exciting challenge with the feeling that I’m part of the same family. I Iook forward to joining the LAPIZ team to make great things that challenge expectations and defy the ordinary,” said Cani. “LAPIZ has steadily produced top-tier work across industries, and I can’t wait to be a part of its journey forward.”

Prior to Lapiz, Cani helped lead Leo Burnett Lisbon to become recognized as one of the 10 most awarded agencies in the world. Prior to Leo Burnett, the Brazilian-native worked as an art director at leading agencies in Saõ Paulo, Brazil including Leo Burnett, Ogilvy & Mather and Grey. Cani is also a published author and illustrator, with her debut children’s book recently receiving inclusion on the National Reading Plan of the Portuguese Ministry of Education.