Dallas will melt with Encanto Pops by Richards/Lerma

The theme for the campaign is “Enchanted to meet you” playing off of the name of the brand and also bringing an introductory tone to the newest addition to the very hip and and artistic Bishop Arts District in Dallas.

“The campaign’s objective is to raise awareness about Encanto Pops’ forthcoming opening as well as communicating the brand’s unique tone and personality. We’re certain that the concept will have a great impact and will be very memorable. The popsicles and ice cream segment has exploded in the U.S. in recent years and there is an increasing demand. It’s similar to when cupcakes and artisanal donuts became a big trend. Today there quiet a few brand all around the country. Now it’s the time for popsicles” said Diana Díaz, founding partner of Encanto Pops.

The new popsicle shop will open its doors at 831 W Davis St Dallas, TX 75208.

“We are very happy with the creative. In addition to the posters and banners, the campaign will use digital and pre-roll videos as well as social media content.

The agency also developed all of the branding components for the brand so we’ve been helping shape the brand from the very beginning,” said Guillermo Tragant, Creative Director and Principal, Richards/Lerma.

Aldo Quevedo, Creative Director and Principal, Richards/Lerma, added “Valentine’s Day was the perfect moment to launch the campaign and we’re taking a fresh angle on love and the celebration itself. We’re confident that after the launch, a lot of people in the city will know about Encanto Pops.”

Production was developed by renowned Dallas-based photographer Stewart Cohen.

 

 

Credits:
Agency: Richards/Lerma, Dallas
CCO: Aldo Quevedo/Guillermo Tragant
CD: Víctor García-Hoz/Guillermo Bagnato
AD: Guillermo Tragant
Designers: Mckenzie Teng, Juan Lagos
Photography: Stewart Cohen
Photo Assistant: Matt Taylor
Producer: Matías Sada
Digital Retouch: Stewart Cohen Photography