Doug Rozen said of the new appointment: “Danielle is a get it done, master practitioner that truly knows the how, the what, and the why - which allows her to push the status quo and stay ahead of what’s next. Her ability to understand the radical shifts in media and develop client friendships beyond just a professional relationship is exactly what the new iProspect requires to capitalize on its impressive full suite of services. Danielle brings a leadership style of boldness and empowerment that not only champions systematic change, but creates an inclusive environment for our people, clients, and partners.”
Danielle is a well-recognized industry leader, having been named Ad Age’s Women to Watch, Adweek’s Media All-Star, and HispanicAd.com’s Media Planning Executive of the Year in recent years. In her new role, Danielle will report to Doug Rozen, CEO, dentsu Media – Americas and also Amanda Morrissey, Global President, iProspect. Additionally, she will become a member of the Americas executive team.
On joining iProspect, Danielle commented: “The next evolution of marketing involves improving performance at every bend of the consumer journey, and the unmatched expertise and craftsmanship at iProspect makes it unstoppable. I’ve seen first-hand the power of product and the value it brings to global brands and iProspect is perfectly positioned as the agency to not only accelerate growth for those brands, but also make a distinct impact on the industry. I’m excited to lead this forward-thinking team focused on delivering real outcomes.”
Amanda Morrissey added: “iProspect is the agency designed to deliver more effective growth across the entire media ecosystem through the intersection of brand and demand. Danielle’s fierce ability to know consumers and their needs, as well as to define what the future of media really means for clients will play an integral role in shaping unique culture and client relationships we have here at iProspect.”
Danielle joins iProspect at a transformative moment, having recently launched as a global full-service media agency, she will now lead its future trajectory in North America to capitalize on its recent positive momentum. The new iProspect was chosen as a global strategic media partner for LinkedIn anchored out of the US, and named the agency to handle Cox Communications US ad planning and buying business. In addition, it has won numerous accolades at industry events this year, including the Cannes Lions Festival of Creativity.