Havas Creative Group acquires Formula

Havas announced the acquisition of Formula, an integrated communications and experiential marketing agency. With 100 staff members across offices in New York, Los Angeles, and San Diego, the new entity, Havas Formula, will be a full-service agency with practice areas in strategic communications, public relations, experiential, Latino, and experiential marketing.

Havas Formula complements Havas Creative Group’s core competencies, and will work alongside the Group’s existing agencies—such as Havas Impact, Havas Edge, Havas Luxe, Havas PR, and Havas Latino Group—to boost the Group’s offering to North American clients.

Through the acquisition, Havas is also gaining Formula’s brand activation arm, Formula Street, and Hispanic PR division, FORMULATIN.