Honda Dropped Ad-Buying Agency After Loss of Trust
March 22, 2017
According to The Walls Street Journal, The recent split between Honda Motor Co.’s U.S. unit and its media agency serves as the latest example of a breakdown in trust between a client and its agency. The auto maker said in January it would shift its media-buying account from Mediavest Spark, a unit of advertising giant Publicis Groupe, to independent agency RPA. It turns out that Honda had learned of troubling alleged irregularities in how its account was handled, including that Mediavest wasn’t paying media companies within the expected period of time, CMO Today reports.
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