Consumer packaged goods (CPG) manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today’s competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence. It also means being able to show how your product can drive value to that retailer. CPG manufacturers that can demonstrate this will have an advantage over their competitors.
Understand your product category
Know your consumers and where they shop
Ensure you speak your buyer’s language
After all, you don’t want to sit down with a buyer not knowing what your product’s percent all-commodity volume (% ACV), or velocity is, or who’s buying your product once it’s on the shelf. To make sure your next retail buyer meeting is successful, here are five ways you can prepare.