LA SIESTA launches its first marketing push in America
June 6, 2017
LA SIESTA – which literally means THE NAP in Spanish- has been manufacturing and marketing hammocks for over a quarter century. With product lines such as Orquídea, Caribeña, Sonrisa, Modesta, Paloma, Currambera, Domingo & Colibrí it is hard to believe that the company was founded by a German entrepreneur and is headquartered in Jugenheim, Germany.
LA SIESTA has been a leader in its category in Europe for quite some time and is now carving a niche for itself in America with a multipronged digital & social marketing initiative crafted by creative agency López Martí Miami (LMMiami.com) and Miami-based media agency Avante Americas (AvanteAmericas.com) to market its roster of select products. The campaign will reach out both to general market and Hispanic audiences across the nation in all major DMAs.
Maximilian Grisar, CEO of LA SIESTA for the Americas, expresses: “There’s vast unmet demand for quality, culturally-relevant products with crossover potential in America. Our repertoire of hammocks for all households, climates and ages is in a privileged position to take advantage of this opportunity. People live fast and work hard these days. Our mission at LA SIESTA is to provide an oasis to slow down and relax.”
The campaign includes a blitz of web display and a social rollout on Facebook & Instagram.
LA SIESTA has retained ad shop López Martí Miami (LMMiami.com) to handle creative and social content, and media agency Avante Americas (AvanteAmericas.com) to plan and buy insertions.
