Newlink Named Agency of Record for The Fives Hotels & Residences

Newlink has been named the communications agency of record for The Fives Hotels & Residences luxury properties in Playa del Carmen and Puerto Morelos. The agency will spearhead strategic communications and digital marketing efforts for the three hotels throughout North America and Mexico to further establish The Fives as a leading brand in Mexico.

The Fives Hotels & Residences includes The Fives Beach, The Fives Downtown, and soon-to-open The Fives Oceanfront Puerto Morellos, all of which focus on the sensory experience of guests. Under its unique All Senses Inclusive concept, the brand’s portfolio of one, two and three-bedroom resorts go beyond traditional lifestyle brands. The three resorts in Playa del Carmen and Puerto Morelos deliver authentic local experiences that awaken the five senses.

“As we continue to expand our portfolio of unique and luxurious hotels and resorts, we believe Newlink is the ideal firm to help us create awareness for our innovative All Senses Inclusive concept,” said Joaquin Serna, CEO of TM Real Estate Group, parent company of The Fives Hotels & Residences. “Newlink’s results-driven approach, extensive knowledge of the tourism realm and impressive ability to garner top-tier coverage will be key to our continued growth in Canada, United States, and Mexico.”