PACO Collective expands Food Expertise with Noble Food acquisition

PACO Collective announced the acquisition of Noble Food, an independent food-marketing agency headquartered in Springfield, MO. Combined, the agencies have more than 61 years in business. PACO will also add the Noble Culinary Innovation Center in Springfield to its portfolio of services, adding a restaurant and hospitality menu, in addition to product development.

“The addition of Noble Food to our Collective extends our expertise in food beyond our current consumer focus,” said PACO CEO and Co-Founder Ozzie Godinez. “This increases our depth and breadth of services in new and existing areas with talent from both agencies. I’m thrilled to broaden our focus to a 360-degree perspective when it comes to food. This leverages our combined expertise from consumer, as well as manufacturer and hospitality operator perspectives.”ng service to existing clients, as well as leading new business efforts.

In addition to integrating the Food Practice, PACO Collective will maintain strategic alliances with Noble’s CultureWaves, a consumer predictive behavioral analysis company; and The Food Channel (www.foodchannel.com), a consumer-facing food website that’s part of the USA Today Network. The Food Channel Studios provide photography, video, and content production.