Post Consumer Brands name LatinWorks as Hispanic AOR

Post Consumer Brands announced LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands. LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats® and Post PEBBLES™ brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.

“We are incredibly proud that Honey Bunches of Oats® is the #1 ready-to-eat cereal brand among Hispanics in the United States, and are continuing our commitment to support and engage with this growing audience through culturally-relevant content and meaningful experiences,” said Melissa Saldana-Chase, Sr. Associate Marketing Manager, Multicultural, Post Consumer Brands. “We are thrilled to welcome LatinWorks to the Post family. We know the strategic and innovative work they are bringing to PEBBLES™ and Honey Bunches of Oats® will perfectly complement the brands’ current integrated marketing communications initiatives; and will help our brands strengthen our relevancy with this important consumer.”

“Post Consumer Brands has been a leader in Hispanic marketing for many years so we were excited when the opportunity to share our thinking and join this award-winning team presented itself,” said Christy Kranik, EVP, General Manager.

 

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