Republica adds to Strategy, Media & Analytics Practices

Republica announced the appointment of Melissa Bartolini as head of strategy, and Fredda Rodriguez as director of channel strategy, new executive positions that aim to reinforce the agency’s brand strategy, media, and analytics practices.

“We are making great strides to scale in line with the extraordinary incoming opportunities as everyday multiculturalism becomes more and more mainstream,” said Jorge A. Plasencia, co-founder, chairman, and CEO of Republica. “Melissa and Fredda are dynamic professionals with extremely successful track records; we’re excited to expand and fortify our capabilities in the ROI communications space.”

Melissa Bartolini brings 15 years experience as a brand strategist to the firm. Prior to joining Republica, she was director of account planning at Razorfish, where she led the consumer and brand insight development for key clients including AT&T, Bridgestone Tires, Burt’s Bees, and Carnival Cruise Lines. Before Razorfish, Bartolini was a senior brand planner for McCann Worldgroup, developing branding and communications campaigns for national and global brands including Coca-Cola, MasterCard Latin America and The Island of Aruba. While at McCann, she also lived in Mexico City working on Nestle, L’Oreal, Chevrolet, and Unilever.

Fredda Rodriguez brings more than ten years experience in digital marketing and media. She joins Republica from OMD where she served as a digital account director, building media strategies for brands such as Intel, Cisco, Bridgestone and Activision, and managing award-winning campaigns in programmatic and first-in-market paid social media. Previously, Rodriguez managed U.S. multicultural and Latin American media strategies for several agencies, including Y&R Bravo, Alma, and Starcom, serving clients such as State Farm, The Clorox Company, ESPN, AT&T, Avon, and Payless.

 

Skip to content