Republica Havas strengthens leadership

Republica Havas announced the appointment of Arlene Armenteros to the new role of senior vice president, head of client services, and the promotion of Laura I. Socorro-Santoni to vice president, group account director.

Armenteros brings over 20 years of experience in client services and cross-functional marketing on both the agency and client sides. She has held leadership roles in New York City, Buenos Aires, and Miami at several agencies including Leo Burnett, Ogilvy, Y&R, and The Story Room where her clients have included American Express, Marriott Hotels, Netflix, Revlon, The Food Network, BBC, and PlayStation. Armenteros also served as director of marketing for Visa from 2007 to 2015 where she led all strategy, marketing, and communications efforts for 10 countries throughout Latin America. A native of New Jersey, she received a Bachelor’s degree in English & Communications from Rutgers University.

“We are incessantly committed to being the most meaningful partner to each of our clients, and both Arlene and Laura share this passion for delivering with excellence at the highest level. We welcome Arlene to the family, and congratulate Laura on her well-earned promotion,” said Jorge A. Plasencia, co-founder, chairman and CEO of Republica Havas.

Socorro-Santoni joined Republica Havas in 2008 after relocating to Miami from her native Puerto Rico. During her nearly 11-year tenure, Socorro-Santoni has successfully led and grown several key agency-client partnerships, including longtime client Baptist Health. Prior to Republica Havas, Socorro-Santoni held account management and market research roles at agencies in San Juan, including Lopito, Ileana & Howie and Veintinueve de febrero. She earned her Bachelor of Arts in Public Communications from the Universidad de Puerto Rico, and her Masters in Business Administration from the Universidad Interamericana de Puerto Rico.