Republica announced the appointment of Bianca Ruiz as vice president, group account director and Tania Echevarria as senior manager, creative operations.
Bianca Ruiz brings more than 20 years’ experience in account services and media buying to the team. Prior to joining Republica, she was group account director at OMD for over seven years, where she led the team that serviced alternative media buying and creative execution for PepsiCo, Visa, Ocean Spray, McDonald’s, 3M, and Activision. Before her time at OMD, Ruiz served as the director of media and events at IMS Interamerican Marketing Solutions where she led efforts on clients such as LAN Airlines and Anheuser-Busch. In addition to her bachelor’s degree in marketing from Florida International University, Ruiz holds certifications in content strategy building and television audience analysis.
Tania Echevarria has more than ten years’ experience in creative operations management. Prior to joining Republica, Echevarria served in several capacities, including a seven-year stint with SapientNitro, where she held various creative operations roles. Echevarria received a bachelor’s degree from Florida State University.