Sensis announces Earned Media Practice

Sensis announced newly created department, already serving about a dozen clients, combines traditional PR, social media, content marketing and experiential capabilities, fully integrated with the agency’s digital, creative, strategy planning and paid media services.
 
“We have already seen a significant demand for content marketing, social media and public relations from our clients,” said Sensis president, Jose Villa. “Our new Earned Media department will stay true to Sensis’ cross-cultural essence while meeting the specific skillsets required by our current and future clients.”
 
Sensis’ recently hired Earned Media Director will empower the agency’s vertical growth while ensuring a holistic, 360 approach to client services.
 
“Consumers engage with marketing content that is true to the source and rooted in their own beliefs, wants and aspirations,” said Sensis newly hired Earned Media Director, Romina Bongiovanni. “The role of the Earned Media department at Sensis is an exciting one as it offers consumer-lifestyle and market-specific point-of-views while considering the industry landscape, organic touch points, and our clients’ value proposition to elaborate our campaigns.”