Spark Foundry announced that it has been awarded the online and offline media buying business of broadcast network Telemundo and cable channel Universo, top brands of NBCUniversal Telemundo Enterprises.
“We’re thrilled to team up with these powerhouse Spanish-language networks,” said Spark Foundry U.S. CEO Chris Boothe. “Both networks have been riding a remarkable wave of ratings success, and we’re excited to leverage our multicultural and data expertise to continue bolstering their outstanding growth.”
“We are pleased to be working with Spark Foundry as our media buying partners, ” said Karen Barroeta, SVP, Marketing and Creative, Telemundo Networks . “Spark Foundry’s modern and innovative business approach, along with their national and global media experience, will be a huge asset to our marketing initiatives. I am confident this new partnership will increase Telemundo and Universo’s brand growth and exposure in the industry.”
Spark Foundry has hit the ground running in this partnership, with Universo airing the Super Bowl in Spanish on Feb. 4. Subsequently, the agency will be launching two upcoming series, “Al Otro Lado del Muro” and “Enemigo Intimo,” for Telemundo.