Are US Hispanic Ad Agencies, PR Shops or Media Buying Agencies taking rebates or kick-backs?
March 24, 2015
In the last two weeks, the ANA has taken a beating for flooring a presentation by former Mediacom CEO Jon Mandel at the Association of National Advertisers Media Leadership Conference accusing agencies of taking rebates and kickbacks and adversely affecting the impact and effectiveness of their client’s media plans purely for selecting media that would help build their own bottom-lines in a world of increased pressure by procurement practices and reduced agency fees.
This is daily practice in the ad world outside of the US, but it seems to have flourished lately with the immersion of talent from outside the US that have been involved in this practice into our US focused ad ecosystem.
We should not look to far, since the rebate/kickback process is a common practice on the island of Puerto Rico, a US territory, where many of our US Hispanic focused media have media properties servicing the island.
So we at HispanicAd.com ask if US Hispanic focused ad agencies, US Hispanic focused pr firms placing social budgets and media buying agencies with US Hispanic buying responsibilities are taking rebates or kickbacks?
What do you think?
