Banderas Coffinet named GM of Multicultural Brand Partnerships and Marketing at Group Nine

Group Nine Media named Sylvia Banderas Coffinet General Manager of Multicultural Brand Partnerships and Marketing. In this new role, Banderas Coffinet will lead strategic development of the digital media holding company’s multicultural business needs, marketplace positioning, and branded content best practices, as well as spearhead relationships with multicultural agencies and advertisers to connect brand partners with Group Nine’s audience.