Barrague named CEO at Headway

Headway,a business unit of Entravision Communications Corporation, announced the appointment of Luis Barrague as Headway’s new Chief Executive Officer.

Mr. Barrague is an accomplished executive and digital marketing leader who joined Headway in 2013. As Headway’s Chief Operating Officer, Mr. Barrague has led the company’s global operations, including its technology and product initiatives, and also the company’s acquisition of Smadex, a company specialized in campaign optimization for branding and performance through a mobile platform DSP.

“Headway is an exceptional, data-driven solutions provider, committed to transparency and backed by talented professionals dedicated to driving results and growing the businesses of our over 500 monthly active international clients,” said Luis Barrague, Chief Executive Officer of Headway. “I look forward to my new role and I’m excited for the opportunities ahead as we continue to connect our clients with engaged audiences, grow their businesses, and build lasting partnerships.”

“Headway and our digital businesses are an important part of Entravision. Luis has provided crucial leadership in many key initiatives and I am excited for the future of Headway under his leadership,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision.

 

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