Claritas acquired Miami-based Geoscape International Inc. Founded in 1995 by César M.Melgoza. Geoscape is known for its unique data, technology, depth of knowledge and understanding of multicultural consumers.
“Approximately 40 percent of the U.S. population is non-white/Anglo. Hispanic, Asian and African American audiences represent 95 percent of the growth in population and consumer spending,” said Claritas CEO Mike Nazzaro. “Marketers must find ways to connect with these high-growth consumers in relevant ways. The acquisition of Geoscape will deepen Claritas’ consumer insights to help clients gain wider access to multicultural consumer groups.”