GroupM announced the appointment of Marissa Jimenez to President of MODI Media, GroupM's advanced TV advertising specialty business. She will be based in New York and report to Rino Scanzoni, chairman and CEO of MODI Media and the Midas Exchange.
Jimenez' focus will be on furthering MODI's leading position in addressable TV, expanding adoption of over-the-top (OTT) TV campaign solutions, and driving schedule optimization through the utilization of enhanced data sets applied to linear television and cross platform campaigns. As advertising clients continue to grapple with their consumers' evolving TV consumption behaviors across an array of distribution platforms, MODI continues to offer clients specialized first-to-market solutions that allow them find and engage their consumers on screens big and small with measurable campaign attribution models.
Jimenez comes to MODI Media from Altice USA, where she was most recently Vice President of Advanced Advertising and Business Development. Prior to Altice, she spent nine years at Comcast, working in several of their business divisions including Comcast Spotlight and Comcast Interactive Media.
"Marissa's strong background on both the MVPD (multichannel video programming distributor) and technology sides of the business make her an ideal choice to continue the evolution and growth of MODI and provide our clients with continued leadership to make their data- driven television campaigns successful," said Rino Scanzoni. "As the first agency specialty business dedicated to advanced television, MODI continues to scale it's offering incorporating cross platform solutions utilizing non-linear digital formats."