RAZE, the Hispanic digital media and production company founded by “Modern Family” star Sofia Vergara and seasoned industry leaders Emiliano Calemzuk and Luis Balaguer, was the recipient of the first-ever PromaxBDA Latin America’s “Game Changer Award.” The special award recognizes cultural innovators who, through the development of new technologies, applications, or business models, are transforming the business of entertainment marketing. Co-founder and CEO Emiliano Calemzuk received the award during a ceremony held November 8th at the New World Center in Miami.
“We are honored to receive such a prestigious recognition,” said Calemzuk. “Latinos represent the fastest-growing segment of the US population and are perhaps the most desirable demographic for brands looking to reach new audiences, yet they are heavily under-represented in the media. At Raze we aim to be the premier destination for millennials who are seeking content in alternative platforms, that appeals to them culturally and is reflective of their own experiences.”
"Raze doesn't feel like just another brand but more like a real person”, said Rafael Sandor, chief creative officer. It's natural and personal, playful and honest. Our audience can feel that behind the brand is a great group of people working hard to bring them the best content."