Rosado named SVP of Digital News at Noticias Telemundo

Noticias Telemundo announced it has named Romina Rosado as Senior Vice President of Digital News, effective immediately. She will be based in Miami at the company’s new headquarters, Telemundo Center, and will report to Luis Fernández, Executive Vice President of Network News, Telemundo Networks.

In her new role, Rosado will lead the development and execution of all digital programs across Noticias Telemundo and Digital News. Working closely with the editorial news, technology, sales, marketing and research teams, she will create and oversee innovative strategies to enhance the immediate consumer experience, across multiple distribution points, as well as identify and form new product and market opportunities for the company.

“Romina’s wealth of brand experience coupled with her strategic digital insights will further strengthen our positioning as the #1 media company reaching Hispanics online in the U.S.,” said Fernández. “We are thrilled to have her in this key leadership position to help continue building on Telemundo News’ brand across all platforms.”

Rosado will also collaborate with Peter Blacker, EVP, Revenue Strategy & Innovation at NBCUniversal Telemundo Enterprises where he is focused on linear and digital platforms to amplify Telemundo’s efforts across revenue streams. She will partner with Blacker and his extended team to identify and develop opportunities across the network’s portfolio to further connect and engage U.S. Hispanics directly with Telemundo News’ digital platforms and content. Rosado is experienced in creating content, building an audience, and driving monetization across linear and digital platforms.

Most recently, Rosado was Senior Vice President of Global Content at NBCUniversal, E! in Los Angeles where she oversaw all content, news gathering, audience development, and product for the company’s news division. During her time at E! News, she helped to expand programming and grow the brand’s footprint to more than 1 billion engagements per month in over 160 countries, making E! News the largest multiplatform entertainment news and women’s lifestyle brand globally. Prior to that, Rosado was Executive Producer at US Weekly where she was responsible for launching and executing the company’s digital expansion. Earlier in her career, she advised some of the world’s leading NGOs and government agencies on their digital strategies, and was a consultant to the European Central Bank ahead of the introduction of the Euro.

 

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