November 14, 2017

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • You know what they say: in Hollywood nobody knows anything.
  • The line alludes to the inability of even the most experienced moviemakers to know in advance whether a movie will be a box office hit.
  • The history of Tinseltown is littered with flops with the best talent and the fattest budgets, the highest screening scores and even the best reviews.
  • The art & craft of making movies, not unlike that of making ads, is an obscure art for odd people.
  • Now then, to judge by the latest string of sexual abuse scandals, the Hollywood crowd has a penchant to look the other way too.
  • We ad folks cannot cast the first stone, mind you, we have skeletons galore in our closets.
  • At least we don’t pride ourselves on being a sanctuary of liberal progress.
  • LOL.
  • Hollywood not only is hotbed of hypocrisy: it might be the best advertising agency the NRA ever had.
  • When was the last time you saw a Hollywood production in which a lead character doesn’t need to resort to gun violence to solve his or her problems?
  • Several generations have been spoon fed with this worldview now.
  • It is only natural that guns kill so many innocent people in this country.
  • It is what we’ve been taught by movies & TV since the cradle.
  • Mind you, I am not a “gun control” advocate.
  • I tend to agree with the theory that stricter legislation might not really protect innocent people from gun violence.
  • Canada, that notorious cesspool of bleeding hearts, boasts more guns per capita than the US and, for some reason, it doesn’t have these types of massacres every other week.
  • I find quite a bit of logic in the notion that passing more stringent laws to limit or even ban the sale of firearms would only keep law abiding people from obtaining them.
  • Criminals, on principle, don’t obey the law.
  • The law strictly prohibits the sale of drugs too and it hasn’t stopped millions of idiots and quite some Hollywood types from using them, has it?
  • But hey, don’t look at it from a partisan perspective.
  • Don’t try to score political points with this.
  • The alarming standards of hypocrisy on the left apply equally to the conservative side of the spectrum.
  • Anyhoo.
  • Let’s go back to the sexual scandals.
  • Sex sells.
  • In Hollywood and beyond.
  • Looks like we live in a world that exposes women to alarming levels of male abuse and predatory behavior.
  • Who would’ve thunk?
  • If the allegations are true, Bill Cosby, Harvey Weinstein and George Takei are indeed rapists.
  • The definition suits them perfectly.
  • The jury is still out on Louis CK and Kevin Spacey, though.
  • The former has been accused of -and has admitted to- having performed pathetic acts of borderline perverted behavior.
  • He is not a rapist though.
  • Nor is Kevin Spacey.
  • Are they disgusting horndogs who should be ostracized?
  • You bet.
  • Their careers are over for good reason.
  • But they are not rapists or criminals, if you ask me.
  • Moreover, the Louis CK case, in my humble opinion, has a certain whiff of opportunistic self-promotional victimization by shrewd, unscrupulous showbiz types.
  • A phenomenon that, IMHO, has gotten a bit out of hand.
  • With the help of a 24-hour news cycle that is just too desperate for titillating headlines.
  • Sex sells.
  • As do mass shootings, hurricanes, earthquakes.
  • If it bleeds it leads.
  • News is entertainment.
  • Entertainment is key to insert ads.
  • Oops.

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