Trujillo joins VIX to Lead U.S. Brand Partnerships

VIX, a publisher for U.S. Hispanic audiences, named Sebastian Trujillo EVP of U.S. Brand Partnerships. Trujillo brings more than twenty-five years of experience in video, revenue growth and business development, establishing strategic partnerships within the U.S. Hispanic market and Latin America. Trujillo will also provide strategic insights to support VIX’s expansion of OTT and CTV products that meet the needs of the company’s clients.

Trujillo was the Director of Content Sales for BBC Studios Latin America & the U.S., after managing his own media and entertainment consultancy practice and has held various senior leadership roles at Univision Communications. As Vice President of Business Development at Univision, he established and cultivated key relationships with senior level marketers and clients. Prior to this role, he was Senior Vice President and Operating Manager of Galavision Network, where he oversaw entertainment, scheduling, production, marketing and operations for the channel.  Prior to this role, Trujillo’s experience also includes six years as Vice President of Network Sales at Univision as part of the ad sales and integrated marketing team for the network. Most recently, Trujillo served as the Senior Director of Multicultural Partnerships at the Miami Dolphins.

“We are excited to bring Sebastian on board as his experience in video and linear are a key complement to our explosive audience growth in digital video and connected TV,” said Rafael Urbina, CEO and Chairman of VIX.

“I’m excited to join VIX, a company with a strong a commitment to Hispanic audiences, and work with some of the top brands in country to help them authentically connect with Hispanic consumers,” said Trujillo.

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