October 30, 2020

Largest Latinx Virtual Event Capped-Off Hispanic Heritage Month with JESSICA ALBA, JULIAN CASTRO, MELISSA FUMERO, JOHN LEGUIZAMO, JULISSA CALDERON, CARLOS PONCE, OSCAR DE LA HOYA, MARIO LOPEZ, AMERICA FERRERA, XOLO MARIDUEÑA, CRISTELA ALONZO and EDWARD JAMES OLMOS Among ALL-STAR Line-Up

Hispanicize #UnidosTogether Virtual Summit, the largest virtual gathering of Latinx influencers, content creators, celebrities, community leaders, entrepreneurs and media & entertainment innovators capped-off Hispanic Heritage Month in style with 11,000+ virtual attendees.  The FREE virtual event produced by John Leguizamo’s leading independent Latinx media and entertainment company, NGL Collective, took place on October 15th and featured 11 blue chip sponsors, 50+ speakers, a jam-packed agenda, the LatinXCLNCE Awards, special musical performances, a virtual scavenger hunt and full day of Latinx unity, empowerment and celebration.

Surpassing its previous benchmark of 7,300+, the Hispanic Heritage Month installment of the one-day event delivered 11,000+ virtual attendees, who in turn generated 25+ million impressions and 1+ million social engagements.   Topics covered included Latinx Hollywood, Latinx Influencers, Latinx 2020 Vote, Afro-Latinidad, Latinx Entrepreneurship, Private Equity & VC Diversity and Inclusion, the Latin Music Industry, Latinx Unity & Empowerment, Keynotes by Jessica Alba, Oscar De La Hoya & Mario Lopez and much more.

The Hispanicize #UnidosTogether Virtual Summit also touted a growing list of blue chip sponsors including AARP, Buchanan’s Blended Scotch Whisky (official spirit of Hispanicize), Hispanic Star, Kroger (official grocery store of Hispanicize), Latino Victory Project / Vote Like A Madre, LATV, McDonald’s, Nat Geo’s ‘City So Real’, Neutrogena, Peacock’s ‘True Colors’, Procter & Gamble and TPG.  Sponsors enjoyed a unique combination of organic integrations throughout the day, complemented by a featured presence in the virtual exhibit hall and supported by a virtual scavenger hunt inviting attendees to amplify their messages in return for an array of prizes and public acknowledgement on Hispanicize’s massive social wall.

“We’re extremely proud of the unique and special space we’ve created for the Latinx community with the #UnidosTogether Virtual Summit. Hispanicize has always been synonymous with celebrating Latinx unity and empowerment, and our virtual environment has allowed us to bring that message for FREE to thousands at a time when our community needs it most,” said David Chitel, CEO of NGL Collective, owners of Hispanicize.

The star-studded event was broadcast live from LATV’s studios in Los Angeles alongside co-hosts, Enrique Sapene (TV Host & Personality) and Jessica Flores (TV & Radio Personality), and featured speakers John Leguizamo (Actor, Activist & NGL Partner), Edward James Olmos (Actor & Activist), Jessica Alba (Founder of The Honest Company), Mario Lopez (Actor & Entertainment Journalist), Oscar De La Hoya (Chairman & CEO, Golden Boy), Carlos Ponce (Award-Winning Singer, Actor and TV Host), Melissa Fumero (Actor & Director, Brooklyn Nine-Nine), Xolo Maridueña (Actor & Cobra Kai Star), Aymee Nuviola (Grammy Winner & Actress), Laith Ashley (Actor, Activist, Singer/Songwriter & Model), Julissa Calderon (Actor, Writer & Producer), Mexican Gueys (Comedic Influencer Duo), Mando Fresko, Ellen Ochoa (Astronaut, Engineer & PhD), Mariah Angeliq (Singer-Songwriter), Byron Salas (Singer-Songwriter), Pitizion (Singer-Songwriter), Victor Ramos (LATV Host & Lifestyle Guru), Natasha Alexis Martinez (LATV Host & Digital Personality), RaqC (Radio & TV Personality), Jessica Molina (Co-Host, Wait, Hold Up! Podcast), Anne Vasquez (Senior Advisor, TheWrap), Rebecca Antonia Rodriguez (Campaign Manager, Alexandria Ocasio-Cortez for Congress) Ben Lopez (Executive Director, NALIP), Yvette Peña (VP, Multicultural Leadership, AARP), Kim Guerra (Author & Activist), Monica Ramirez (Founder, She Se Puede, Latinx House and Justice For Migrant Women), Henry R. Muñoz III (Founder, Momento Latino / Co-Founder, SOMOS US), Mike Madrid (Political Consultant Grasroots Lab & Co-Founder, The Lincoln Project), Alicia Menendez (Anchor & Correspondent, MSNBC), Mayra Macias (Executive Director, Latino Victory), Aaron Walton (CEO, Walton Isaacson), Bamby Salcedo (Founder, [email protected] Coalition), Manuel & Patricia Oliver (ChangeTheRef.org), Mario X. Carrasco (Co-Founder & Principal, ThinkNow), Father Augustino Torres, DJ Chava, Victor Quiroz (McDonald’s Owner/Operator), Anaid Quijada (Marketing Director, Universal Music Latin Entertainment), Claudia Romo Edelman (Founder, We Are All Human), Richard Castro (McDonald’s Owner/Operator and Creator HACER Scholarship Program), John Henry (Entrepreneur, Investor, Co-Founder and Former Partner, Harlem Capital, Former Host, VICE TV’s ‘Hustle,’ Forbes 30 Under 30), Julian Castro (Former U.S. Secretary Of Housing & Urban Development), Dash Harris Machado (Multi-Media Producer & Entrepreneur), Anilu Vazquez-Ubarri (Partner & CHRO, TPG), Jessie Woolley-Wilson (President & CEO, Dreambox Learning), Bruno Seros-Ulloa (Co-Executive Director, LATV), Andres Palencia (Co-Executive Director, LATV), Marcee Martinez (Manager Neutrogena R&D Product & Process Innovation), Yarel Ramos (Anchor, Univision’s Edicion Digital California), Andrekza (Artist, Creative Director & Photographer), Jack Rico (TV Host, Journalist & Podcaster), Jenna Ortega (Actress & Neutrogena Brand Ambassador), Mariselle Quijada (McDonald’s Owner/Operator), Karime Melendez Duran (McDonald’s HACER Scholarship Recipient), Erick Soto (McDonald’s HACER Scholarship Recipient) and Steve Aoki (DJ & Music Executive).

To re-live the magic of the Hispanicize #UnidosTogether Virtual Summit for FREE and in-full, please visit Hispanicize.com/REPLAY.

To view a recap video CLICK HERE.

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