September 07, 2016

The XIX edition of The International Festival of Creativity El Ojo de Iberoamérica presents once again the award for The Best Latin Idea for the World. Directed to Ibero-American professionals working for global brands across international companies, all interested in participating have time to enter their best ideas until September 15th. El Ojo will celebrate the best of Latin creativity in three days full of inspiration on November 2nd, 3rd and 4th, at Hilton Buenos Aires Hotel.

Once again, The International Festival of Creativity El Ojo de Iberoamérica prepares to recognize the best Latin ideas with an own regional approach, from November 2nd to November 4th, in Buenos Aires, Argentina.

From its beginning, El Ojo de Iberoamérica has been characterized for searching new challenges that move regional barriers. Considering the great amount of Latin people placed in different parts of the globe working for global brands, in the last four years El Ojo added to its awards the recognition for the Best Latin Idea for the World. This award is destined to Ibero-American professionals working in leader international companies across the world that are responsible for creating successful brand campaigns in any platform. The award also recognizes Latin agencies that have executed a campaign outside Ibero-America.

With a jury presided by Francisco Samper,  CEO of MullenLowe-SSP3 and Regional Director of MullenLowe Latin America, El Ojo’s 2016 Best Latin Idea will consider work, campaigns, cases or ideas, created by a non-Ibero-American company, agency or production house, in which a Latin professional had participated (Chief Creative Officer, Creative Director, Art Director, Copywriter) and appears among its entry credits. It is equal for Ibero-American companies, agencies and production houses that have produced work, cases or campaigns released in, at least, one country outside the region.

All companies and creative people interested in participating in this award, or in other categories recognized by El Ojo de Iberoamérica as well, have the chance to entry their work until September 15th. Thereby, El Ojo keeps supporting and stimulating Latin talent, not only across the region but throughout the world, as it did last year recognizing “Double Pleasure”, from LOLA MullenLowe for Magnum, Global Unilever, as the Best 2015 Latin Idea for the World.

More information:
Those who want to attend to three inspiring days, surrounded by the main Advertising, Communication and Marketing personalities, can take advantage of the 30% off for buying tickets before September 21.

Save the date:
Deadline for entries: September 15
Tickets with 30% OFF: Until September 21
El Ojo 2016: November 2, 3and 4
Where: Hilton Buenos Aires, Puerto Madero

For more information contact:, or (54-11) 4543-0790.


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