October 25, 2017

Category winners in the 17th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced, and will be honored in November for their industry-leading multicultural advertising campaigns run between June 2016 and June 2017.

More than 20 companies were named as winners in 12 separate categories. Grand Prize winners in each category will be announced at an awards ceremony during the ANA’s 19th annual Multicultural Marketing & Diversity Conference, November 5–7 in Miami Beach. The ceremony culminates with the “Best in Show” announcement, honoring the year’s best campaign chosen from the Grand Prize category winners.

The brand, campaign, and agency finalists in each of the 12 categories are:

African-American

  •     Colgate, “Code for a Brighter Future,” UWG (UniWorld Group)
  •     Ford, “Shopping,” UWG (UniWorld Group)
  •     Comcast/Xfinity, “Unplug and Connect,” Burrell Communications

Asian

  •     State Farm Insurance Company, “Cricket Yin & Yang,” interTrend Communications
  •     United States Marine Corps, “Home Front Video Series,” UWG (UniWorld Group)
  •     Xoom, “XoomLOL Comedy Series,” Keyframe, Inc.

Audio

  •     Comcast/Xfinity, “Unplug and Connect,” Burrell Communications
  •     Comcast/Xfinity, “Language Choice 2.0,” GALLEGOS United
  •     Comcast/Xfinity, “Me Time,” GALLEGOS United

Business-to-Business

  •     Prudential, “Real Time Event Polling,” Prudential Advertising
  •     Viteos Fund Services, “Women in Operations,” Global Custodian Magazine

Digital, Social, and Mobile

  •     Avocados From Mexico, “#AVOSECRETS,” Richards/Lerma
  •     Square Enix, “Human by Design,” Liquid Advertising
  •     Netflix (Narcos), “Spanish Lessons,” ALMA DDB

Experiential Marketing

  •     Square Enix, “Human by Design,” Liquid Advertising
  •     Food and Drug Administration (FDA), “The New Wave,” Rescue Agency
  •     Marriott International, “#LoveTravels,” IMGLive

Hispanic

  •     California Lottery, “Gracias Maestros,” IM Studio & Casanova McCann
  •     RMCH/Hacer Scholarship Program, “Hacer,” ALMA DDB
  •     Sprint, “Greatest Hits,” ALMA DDB

LGBT

  •     AT&T, “We are Bold,” The 360 Agency
  •     Food and Drug Administration (FDA), “Flawless,” Rescue Agency
  •     MasterCard, “Restroom for All,” McCann New York

People with Disabilities

  •     Square Enix, “Human by Design,” Liquid Advertising
  •     Jockey International, “Show ‘em What’s Underneath,” Pure Growth
  •     Toyota, “Championship Game,” Saatchi & Saatchi

Print

  •     Comcast/NBC Universal, “Passing the Torch,” Burrell Communications
  •     BMW, “Spread,” AV Communications
  •     Comcast/NBCUniversal, “Beautifully Bilingual,” GALLEGOS United

Total Market

  •     Diageo (Johnnie Walker), “Keep America Walking,” Anomaly
  •     Johnson & Johnson Consumer Inc. (Motrin), “#Women in Progress,” J. Walter Thompson
  •     YouTube, “It’s Not Just What We Listen To,” Anomaly

Significant Results

  •     Diageo (Buchanan), “Es Nuestro Momento,” Anomaly
  •     Netflix (Narcos), “Spanish Lessons,” ALMA DDB
  •     Sprint, “Greatest Hits,” ALMA DDB

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing.

 

Leave a reply

Image CAPTCHA
Enter the characters shown in the image.