Casanova//McCann produced its newest effort for Client NESCAFÉ Clásico with Latin superstar, Ricky Martin. The effort marks the fourth consecutive year of this successful partnership.
The campaign includes TV, radio, OLVs, in-store and digital media. TV and Digital were produced by Letca Films and directed by Jorge Colon. The campaign was shot in Mexico in between Mr. Martin’s latest concert tour dates.
“We are immensely proud of our partnership with Ricky and NESCAFÉ.” said Ingrid Otero-Smart, President/CEO Casanova//McCann. “To see this campaign evolve over the past few years has been exciting and very rewarding for our Agency.”
“Our continued association with Ricky has been very successful for our Brand and we have high expectations for this year’s results.” added Leonardo Aizpuru, Marketing Director for NESCAFÉ. “Ricky Martin and NESCAFÉ Clásico share values and a deep love of our target, and the consumer consistently returns that love.” added Mr. Aizpuru.
The campaign will launch in the U.S. later this year. It was created by Rodrigo Lino, VP Creative Director, Hector Hernandez, Associate Creative Director, Alex Rodriguez, Associate Creative Director, and Tania Gonzalez, Senior Copy. Noel Miranda produced.