As the all-new, completely redesigned 2018 Honda Odyssey arrives in dealerships across the U.S., Honda is introducing a new integrated marketing campaign highlighting the vehicle’s innovative technology and imaginative solutions that will keep everyone in the family happy. Debuting during the NHL and NBA Finals, as well as ahead of summer’s most anticipated family films, the campaign creative focuses on the Odyssey’s new advanced available features that provide the ultimate in family-friendly versatility and comfort, with the new Magic Slide second-row seats™ as the star of the campaign.
“Now Boarding” Hispanic Odyssey TV Spot
Honda is extending the Odyssey campaign to a multicultural audience with a :30 Hispanic TV spot, “Now Boarding”. The spot presents the all-new 2018 Honda Odyssey as state-of-the-art, capable of turning any ordinary family trip into an exciting family adventure. Available features in the Odyssey’s spacious interior, including comfortable seating, amazing entertainment features, and innovative technologies that make the whole family feel like they’re traveling in First Class. “Now Boarding” will air on national networks, including Univision, Telemundo, ESPN Deportes, Fox Deportes, UniMas, Azteca and Estrella TV, beginning June 12.