June 22, 2018

Jarritos’ sales are growing on the GM side, it’s becoming more and more known and loved by English dominant consumers. More people are posting about it, talking about it on social and that’s when we noticed something; they were pronouncing it all wrong. So we decided to get a spokesperson-ish to help out with that.

 

 

The campaign includes 7 social videos for Jarritos using a parrot as the main character and a cockatoo as his partner in crime. They’re really fun, colorful, and just kinda ridiculous. But cute.

Check ‘em out and let us know if you think this is something worth discussing. This campaign was designed to indirectly/subconsciously educate people on how to pronounce correctly the Jarritos brand name. Hoping these stick to the consumer’s minds and they start saying it correctly.

CREATIVE CREDITS:

BRAND:
Jarritos

CLIENT:
Eric Delamare

DIRECTOR:
Amit Gupta

PRODUCTION CO.:
The Refuge

AGENCY:
WALO

CREATIVE DIRECTORS:
Walter Barraza + Lalo Durán

WRITER:
Dylan Catherman

PRODUCER:
Natalia Duarte

To view social assets, CLICK HERE.

 

 

 

 

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