Miller Lite Hispanic Heritage Month Work

Sharing our latest work for Miller Lite: Animales Místicos. It’s an NFL partnership in celebration of Hispanic Heritage Month, and a collaboration between the multicultural specialists at ALMA and the DDB Chicago team. Here’s what it’s all about:

Latino football fans living in the U.S. are proud of their roots and history, so for this year’s celebration from Sept 15 to Oct 15, Miller Lite teamed up with two of their alliance NFL teams with strong Latino fandom: the Houston Texans and the Chicago Bears. Enlisting Mexican Artist CHema Skandal, Miller Lite transformed their visual identities in the style of Mexican alebrijes – they’re brightly colored folk art sculptures of fantasy creatures. These images were used for out-of-home in Hispanic neighborhoods, customized gear for select local fans and leveraged for public relations to celebrate Hispanic Heritage Month. Here is what the reimagined  

We are happy to share any other details you need about the campaign, and the credits are below.

 

Creative Agency: ALMA & DDB Chicago

Ari Weiss, Chief Creative Officer, DDB North America

Luis Miguel Messianu, Creative Chairman/CEO, ALMA

Alvar Suñol, Co-President Chief Creative Officer, ALMA

John Maxham, Chief Creative Officer, DDB Chicago

Diane Jackson, Chief Production Officer, DDB Chicago

Myra Nussbuam, SVP Group Creative Director, DDB Chicago

Santiago Cuesta, Creative Director, ALMA

Nick Stoner, Associate Creative Director, DDB Chicago

Nick Howard, Associate Creative Director, DDB Chicago

Ricardo Vallejo, Sr. Art Director, ALMA

Adam Battista, Sr. Producer, DDB Chicago

Kiska Howell, SVP Group Account Director, DDB Chicago

Beatriz del Amo, SVP Group Account Director, ALMA

Sara Abadi, Account Director, ALMA

Katelyn Ledford, Account Supervisor, DDB Chicago

Katie Sullivan, Account Executive, DDB Chicago

Mauricio Cadena, Strategy Director, ALMA

Jakub Zajaczkowski, Associate Producer, DDB Chicago

Chema Skandal, Illustrator