Rosado will lead Digital, Social, and Mobile experiences for NBCUniversal Telemundo Enterprises and drive the company’s position as the choice and voice for Latinos across owned and distributed digital platforms. She will work closely with Telemundo Network’s divisions to develop best-in-class digital content experiences for Hispanic audiences in the US and abroad. Rosado will also work closely with NBCUniversal Ad Sales in the creation of innovative and scaled digital sponsorship opportunities and branded content. Additionally she will collaborate across digital divisions of NBCUniversal to bring cross portfolio experiences to Hispanic audiences.
“Romina demonstrates the experience, drive and savvy needed to amplify Telemundo’s leadership position in the digital and social ecosystem, informing, empowering and entertaining the full spectrum of Hispanic identities,” said Blacker.
Rosado is experienced in creating content, building an audience, and driving monetization across linear and digital platforms. Most recently, Rosado was Senior Vice President of Noticias Telemundo and Digital News where she created and oversaw strategies to enhance the consumer experience across multiple distribution points. Prior to Telemundo, Rosado was Senior Vice President of Global Content at NBCUniversal, E! in Los Angeles where she oversaw all content, news gathering, audience development, and product for the company’s news division. Prior to E!, Rosado was Executive Producer at US Weekly where she was responsible for launching and executing the company’s digital expansion.
As a result of this realignment in Digital Media, Perez is named Senior Vice President, Revenue Strategy and Innovation. Perez will assume a newly created role expanding the revenue strategy efforts of NBCUniversal Telemundo Enterprises announced earlier this year. He will work closely with Telemundo Studios and Programming to develop new monetizable opportunities across linear and digital for U.S. and international markets. In addition, Perez will partner with NBCUniversal Advertising Sales leadership with a focus on integrations and commercial innovation targeting the Hispanic market.
“Borja brings a decade of experience growing the Telemundo brand and audience across platforms and can now focus on finding new ways to drive revenue from our content. In their new roles, these two seasoned NBCUniversal executives are poised to push our business forward,” said Blacker.
Previously, Perez was Senior Vice President of Digital and Social Media for NBCUniversal Telemundo Enterprises and was responsible for the digital and social media strategy of the division. With more than 20 years of experience in the U.S. and global Hispanic market, including Germany and Spain, Perez was Director of U.S. Hispanic and International Business Development, AOL Inc., AOL Media Networks.