Project Rearc to harmonize privacy, personalization, and community [REPORT]
February 12, 2020
The cookie-less future is barreling down upon our industry. Project Rearc seeks to rearchitect digital marketing to drive our industry forward while aligning the interests of consumers, businesses, and governments.
This collaboration needs industry leaders from the brand, agency, publisher, platform and technology industries to join together and address consumer demands for personalization and privacy through behavioral standards, codes of conduct, legal agreements, and enabling technologies.
To view presentation CLICK HERE.
