Saldivar named SVP of Integrated Marketing Solutions in Los Angeles

Entravision Communications Corporation announced the appointment of Laura Saldivar to Senior Vice President of Integrated Marketing Solutions in Los Angeles. Laura will report directly to Eddie Melendez, President of Local Media for Entravision.

“Today’s media landscape is constantly changing and having Laura lead our team is extremely valuable given her vast industry experience and understanding of our audience and the marketplace. Laura is a strong and proven leader who is familiar with our Company, and we are very excited to have her re-join the Entravision team,” said Eddie Melendez.

Ms. Saldivar has more than fifteen years of experience in the media industry with many of her positions serving multicultural audiences. She has extensive knowledge as a media sales professional and a proven track record working for companies including PRISA Brand Solutions, Grupo Radio Centro, Pandora, The Walt Disney Company, and others. Ms. Saldivar returns to Entravision where she worked early on in her career as a Local Sales Manager in the Los Angeles market.

Skip to content