Univision Partners with AdsWizz AudioMax

AdsWizz announced that Univision Communications Inc. (UCI) has partnered with AdsWizz AudioMax platform to power programmatic ad buying for Uforia, its radio and music streaming app for Latinos.

“We’re excited to work with AdsWizz to enhance our offering for advertisers with programmatic buying, and optimize revenue from our inventory,” said Michelle Savoy, Vice President, Digital Sales, Univision Communications. “We are already seeing positive results on AudioMax, and are able to provide a better, more personalized ad experience for Uforia listeners with our targeted offering.”

“The AudioMax integration highlights Univision’s technology leadership by offering programmatic buying for advertisers and maximizing revenue,” added Alexis Van de Wyer, CEO of AdsWizz. “As the leader in audio advertising, we are excited to continue partnering with leading publishers and audio streaming services.”