Univision partners with AOL on programmatic

Univision Communications Inc. (UCI) announced the selection of AOL to support the company’s linear programmatic TV ad buying efforts. Through the ONE by AOL: TV self-serve module, UCI will be able to provide advertisers access to premium TV inventory, including new fall programming, at scale.

“We are excited to offer our clients a new self-serve linear TV buying experience that will help make their media dollars work harder – and smarter,” said Keith Turner, president of Advertising Sales and Marketing, UCI. “We are constantly looking for innovative ways to help our clients meet and exceed their marketing goals. Our agreement with AOL empowers advertisers to customize data-driven targeting and buying plans, making it easy for clients to execute ad buys and measure results.  Programmatic ad buying is the logical next step for UCI and we are enthusiastic about the opportunities that come with precision targeting, deep performance insights and workflow efficiencies.”