Wanna take a shower with Cristiano Ronaldo in the Real Madrid locker room? Welcome to The Dream VR

  By Gonzalo López Martí  – Creative director, etc  / LMMiami.com

• Due to my side gig as a columnist extraordinaire for this prestigious publication I tend to get my fair share of press releases.
• Nine out of ten times the announcements are irrelevant.
• The usual self-aggrandizing half-truths that populate our wide world of marketing, media and advertising.
• Every now and then, however, I am lucky enough to bump into a truly disrupting concept or initiative.
• Enter The Dream VR.
• VR as in Virtual Reality.
• I bumped into one of its founding partners at a birthday party, drink in hand.
• A gentleman of Spanish nationality.
• Mind you, The Dream VR is not some start-up with potential.
• It is a reality (no pun intended).
• It is fully operational in three continents.
• It has signed distribution & partnership deals with some of the most emblematic brands in the media world.
• Its grid includes over ten channels with immersive programming on various genres: sports, gaming, food, fashion, travel, music, kids, you name it.
• It runs on multiple platforms and outlets: Samsung Smart TV, Apple TV, Google Daydream, Oculus Rift, Samsung Gear, HTC Vive, Topying and Pico, to name a few.
• Plus, it plays out of its own iOS and Android mobile apps.
• To give you a little perspective: there are over 300 million Samsung Smart TVs in the world.
• And counting.
• The Dream VR’s immersive proprietary technology is second to none.
• The user can control camera angles with his/her very finger.
• And now for the cherry on the cake: The Dream VR has just signed an exclusive deal to launch the new official channel of Real Madrid F.C. in 360º & VR.
• Imagine a behind-the-scenes experience roaming the field, the stands and the corridors of the emblematic Santiago Bernabéu Stadium during game day.
• At your will, in a fly-on-the wall manner.
• The deal comes with access to Real Madrid’s various social feeds reaching more than 560 million fans around the world.
• Call me anytime and I’ll personally broker a brand integration deal with them
• I CANNOT STRESS THIS ENOUGH, this is not the future of content: it is the present.
• You gotta see it to believe it: TheDreamVR.com
• Don’t miss out.