Univision Communications Inc. announced that it will join the international commemoration of Women’s Day on March 8, 2019 by celebrating the extraordinary contributions of women in front and behind the camera. Under the theme “Juntas Somos Súper Mujeres” (“Together, We Are Superwomen”), special programming will recognize women at the company who build stronger communities, deliver award-winning news and content, and help each other reach their personal and professional goals.
Throughout its history, women have reached many milestones in media in the U.S. Teresa Rodríguez, co-anchor of “Aquí y Ahora,” broke barriers by becoming the first woman in history to anchor a national primetime newscast in Spanish. María Antonieta Collins, co-host of “Crónicas de Sábado,” started her career as one of the firsts female Major League Baseball correspondents. Ilia Calderón, co-anchor of Univision Noticias, was the first Afro-Latina anchor of a nationwide Spanish-language newscast, and Iris Cisneros, Univision Deportes sportscaster, was the first woman to call a soccer match in Spanish on U.S. television.
“At Univision, women play an important role at every level year-round—from our studios to our editing bays, newsrooms and DJ booths, and management, our súper mujeres are key drivers in our company’s continued growth and leadership position,” said Vince Sadusky, CEO of Univision Communications Inc. "During International Women's Day, we are proud to celebrate their achievements and through this tribute, recognize the positive impact that Latinas have on the communities we serve."
As part of the “Together, We Are Superwomen” tribute, Univision’s women in front and behind the camera will wear purple to show their support and excitement for this important date globally and the digital look and feel will mirror the same palette. Furthermore, Univision will feature special segments and vignettes during its flagship network shows, as well as specials on Univision.com, social media platforms, Univision Deportes Network and Univision Deportes Radio. Some of those include:
- “Despierta América,” the Emmy® Award-winning and most-watched morning show on U.S. Spanish-language television, will celebrate on its air and on social media the super women who have devoted themselves to empowering other women. In addition, there will be an all-woman edition of the “Sin Rollos” roundtable discussion segment.
- Univision’s most-watched entertainment program, the Emmy® Award-winning “El Gordo y La Flaca,” will showcase five original stories of women from the entertainment world who have broken barriers as mothers, entrepreneurs and role models. The show will also recognize prominent journalist María Elena Salinas, the longest running female network anchor in the United States, for her groundbreaking work, commitment to journalism and lasting impact in the Hispanic community.
- For the first time on Spanish-language television in the U.S., Univision Deportes will broadcast a soccer match produced and called exclusively by women. The game between Veracruz and Santos Laguna will air on Friday, March 8 at 7:30 p.m. ET on Univision Deportes Network. Additionally, to highlight the role of women in sports, all Univision Deportes shows will have a female analyst on set. Throughout the week, “Contacto Deportivo,” “Locura Deportiva,” “Fútbol Central” and “Línea de Cuatro” are highlighting women who are making a difference on and off the field and inspiring future generations to follow their dreams of having careers as professional athletes. On digital platforms, Univision Deportes will present the stories of ten powerful women, infographics featuring the main achievements of world-famous women athletes. Univision Deportes Radio will continue the celebration by interviewing female talent in front and behind the scenes through Sunday, March 10.
- All Univision local stations will support this initiative with integrations and segments on their respective community shows, including interviews with local female community leaders and Public Service Announcements on women empowerment. Additionally, stations in Phoenix and San Antonio will host the Arizona Women in Leadership Symposium and International Women’s Day 2019 Summit, respectively.
Viewers can visit www.Univision.com/supermujeres to learn more about this initiative and participate for a chance to win a trip for two to Miami by sharing who is their super women in their lives.