Influencer marketing has never been more important. With 25% of internet users employing some form of ad blocking, and consumers continuing to trust word of mouth over all other forms of marketing, brands are increasingly turning to influencers to help get their message across with more passion, creativity and authenticity.
From celebrities to the rising class of micro-influencers -- experts in a specific topic with smaller, but more highly engaged audiences -- influencers are emerging as a critical marketing tool for brands large and small. Influencers help brands grow awareness and consideration. Increasingly, they’re also helping drive sales.
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