October 11, 2018

Sizing the gap between brand promise and brand experience. Disappointments.

We’ve all had them. That moment when  someone or something lets you down. When  they fail to live up to expectations. When the  promises they’ve made are exposed as untrue.

How many times has a brand done  that to you in the past year?

To download report CLICK HERE.



Leave a reply

Enter the characters shown in the image.