Marketing to Millennials 2016 [REPORT]

Studies have shown that millennials tend to be less brand loyal than preceding generations. With access to more marketing channels and greater exposure to advertising, millennials have more forces impacting their purchase decisions than other age cohorts. Based on a national survey of 1,769 millennials and 1,191 non-millennials, Fluent’s “Marketing to Millennials 2016” report uncovers the best ways to reach millennials and explores the impact that their usage of electronic devices and social media has on their purchase decisions.

To download report CLICK HERE.


 

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