2015 Excellence In Multicultural Marketing Awards
September 25, 2015
NAMIC (National Association for Multi-ethnicity in Communications) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the awards competition recognizes outstanding marketing efforts designed to attract and retain ethnically and culturally diverse audiences and customers including African American, Asian, Hispanic, LGBT and other market segments. Scheduled for September 29-30, 2015 at the New York Marriott Marquis, the NAMIC Conference is held as part of the television industry’s Diversity Week.
On Wednesday, September 30, winners of the Excellence in Multicultural Marketing Awards will be recognized at a special luncheon featuring a keynote address delivered by Eddie Huang, the New York Times bestselling author of Fresh Off the Boat. ABC adapted his memoir into one of this season’s most talked about original television series. The sitcom, Fresh Off the Boat is the first Asian American family centric TV series in nearly 20 years.
A writer, entrepreneur and chef, Huang is widely known as the owner of New York City’s East Village restaurant, Baohaus. In his work as a TV personality, Huang hosts the Vice food show Huang’s World, Cooking Channel’s Cheap Bites and MTV’s Snack-Off. Huang is a panelist on MTV2’s Jobs That Don’t Suck and has appeared on Anthony Bourdain’s The Layover.
Recognizing the media and entertainment industry’s commitment to implementing best practices, the EMMAs highlight creative, strategic and innovative multicultural marketing approaches. The NAMIC Multicultural Marketing Committee, a consortium of the industry’s experts, provides guidance for the EMMA competition, which has two award categories: Case Studies/Campaigns and Marketing Tactics. Entries submitted in each category were judged within three divisions: Media Content Distributors, Networks/Industry Suppliers and Other.
For additional information regarding the 29th Annual NAMIC Conference, contact Sandra Girado, senior director of Meetings and Events, NAMIC at 212-594-5985. Online registration for the Annual NAMIC Conference can be accessed by visiting http://www.namic.com. A complete list of EMMA winners follows.
2015 EMMA Winners
Distributors
Case Studies / Campaigns
FIRST PLACE
Villa Paraiso
Company: Comcast
Agency: Grupo Gallegos
SECOND PLACE
Today is History
Company: Comcast
Agency: Burrell Communications and Skai Blue Media
THIRD PLACE
Western Union Direct from Bollywood
Company: Western Union
Agency: Saavn
Marketing Tactics
All Other Media
FIRST PLACE
Villa Paraiso
Company: Comcast
Agency: Grupo Gallegos
SECOND PLACE
Black Friday
Company: Comcast
Agency: Grupo Gallegos
Digital
FIRST PLACE
Shaw CNY 2015 Digital Tactics
Company: Shaw Communications Inc.
Agency: Represent Communications Inc.
SECOND PLACE
XFINITY – Keeping Up With The Joneses
Company: Comcast
Agency: Burrell Communications
THIRD PLACE
XFINITY Online Video
Company: Comcast
Agency: Gravity
Direct Mail
FIRST PLACE
Nexos Latinos Winter 2015
Company: Eclipse Marketing and Time Warner Cable
Agency: Eclipse Marketing Services, Inc.
SECOND PLACE
Puravida May 2015
Company: Comcast Florida Region
Agency: Holton Sentivan + Gury
THIRD PLACE
XFINITY Direct Mail Acquisition
Company: Comcast
Agency: Gravity
Experiential Marketing
FIRST PLACE
#SignMyTweet/ #FirmaMiTweet
Company: Comcast
Agency: Grupo Gallegos
SECOND PLACE
Estadio FiOS
Company: Verizon FiOS
Agency: TDW+Co
FIRST PLACE
XFINITY – Keeping Up With The Joneses
Company: Comcast
Agency: Burrell Communications
SECOND PLACE
MLK – Weapons of a Movement
Company: Comcast
Agency: Burrell Communications
THIRD PLACE
Bell Canada – South Asian
Company: Bell Canada
Agency: Maple Diversity Communications
Radio
FIRST PLACE
XFINITY – Keeping Up With The Joneses
Company: Comcast
Agency: Burrell Communications
Social Media
FIRST PLACE
#SignMyTweet/ #FirmaMiTweet
Company: Comcast
Agency: Grupo Gallegos
SECOND PLACE
Alimenta Tu Rivalida/Fuel Your Rivalry
Company: Comcast
Agency: Grupo Gallegos
Television
FIRST PLACE
Here comes Lili Estefan
Company: Time Warner Cable
Agency: Pure Growth
SECOND PLACE
Nestle Quality Street – Diwali
Company: Nestle Canada
Agency: Maple Diversity Communications
Network/Industry Supplier
Case Studies / Campaigns
FIRST PLACE TIE
Walmart Holiday Hub remix ft. Chef Roble
Company: One Solution
Agency: MediaVest
FIRST PLACE TIE
Dr. Pepper & Atrevete A
Company: NBCUniversal Hispanic Group
SECOND PLACE TIE
World Cup TVE
Company: Univision Deportes
Agency: Blanco-Lorenz Entertainment Branding Inc.
SECOND PLACE TIE
Bud Light & Buscando Mi Ritmo
Company: NBCUniversal Hispanic Group
THIRD PLACE TIE
Marketing Campaign
Company: NBC Universo
THIRD PLACE TIE
El Senor De Los Cielos 3
Company: NBCUniversal Telemundo
Marketing Tactics
All Other Media
FIRST PLACE
IMD Sizzle Reel
Company: International Media Distribution
SECOND PLACE
Alex Esclamado Memorial Award
Company: GMA Network, Inc.
Agency: GMA International
THIRD PLACE
Home Away from Home Battad Episode
Company: GMA Network, Inc.
Agency: GMA International
Digital
FIRST PLACE
Almost Christmas Cash Out Watch and Win
Company: BET Networks
SECOND PLACE
TV JAPAN +
Company: NHK Cosmomedia America, Inc./TV JAPAN
THIRD PLACE
VOD Highlight Email Marketing
Company: International Media Distribution
Direct Mail
FIRST PLACE
TV JAPAN Audio Greeting Cards
Company: International Media Distribution
SECOND PLACE TIE
Eros Now On Demand & Filipino On Demand
Company: International Media Distribution
Agency: Eagle XM
SECOND PLACE TIE
Univision Deportes Network Client Mailer
Company: Univision Deportes
Agency: Blanco-Lorenz Entertainment Branding Inc.
Diversity Awareness
FIRST PLACE
East of Main Street
Company: HBO
SECOND PLACE
I IDENTIFY, Independent Lens
Company: ITVS
THIRD PLACE
Harlem Red Carpet Party at Cecil’s
Company: HBO
Experiential Marketing
FIRST PLACE
Harlem Red Carpet Party at Cecil’s
Company: HBO
SECOND PLACE
Drumline: A New Beat Experiential Mktg
Company: VH1
Agency: Liquid Soul
THIRD PLACE
El Senor de los Cielos 3 – La Experiencia
Company: Telemundo Network
Agency: CineTransformer, 3456 Group
Grassroots
FIRST PLACE
Drumline: A New Beat – #PassTheBaton
Company: VH1
Agency: Liquid Soul
SECOND PLACE
Bessie 81 Theater Tour
Company: HBO
THIRD PLACE
East of Main Street
Company: HBO
Out of Home
FIRST PLACE
Centric Martha’s Vineyard Takeover
Company: BET Networks
Agency: Events by Fabulous
SECOND PLACE
Big Freedia Queen of Bounce S3
Company: FUSE
THIRD PLACE
Atlanta Exes – Bus Shelter
Company: VH1
Premium
FIRST PLACE
Nellyville Cuddle Nelly Body Pillow
Company: BET Networks – 360 Marketing
SECOND PLACE
GMA Pinoy TV LoudBasstard Bamboo Speaker
Company: GMA Network, Inc.
Agency: GMA International
THIRD PLACE
IMD 2015 Calendar & Digital App
Company: International Media Distribution
FIRST PLACE
More to Love Print Ad for Telus
Company: GMA Network, Inc.
Agency: GMA International
SECOND PLACE TIE
Yandel “Legacy: De Lider a Leyenda” Tour
Company: HBO
SECOND PLACE TIE
Drumline: A New Beat – Print
Company: VH1
Radio
FIRST PLACE
BET Awards 14 Radio Broadcast Center
Company: BET Networks
SECOND PLACE
Suave Says – Radio
Company: VH1
Social Media
FIRST PLACE
Premios Billboard 2015
Company: NBCUniversal Hispanic Group
SECOND PLACE
Drumline: A New Beat – Social Media
Company: VH1
Agency: Liquid Soul
THIRD PLACE
Ilustrado World Premiere Tweet Up Promo
Company: GMA Network, Inc.
Agency: GMA International
Television
FIRST PLACE
Advertising Campaign for a Network
Company: NBC Universo
SECOND PLACE
Through A Lens Darkly, Independent Lens
Company: ITVS
THIRD PLACE
HBO Latino “Fall Image”
Company: HBO
Other
Case Studies / Campaigns
FIRST PLACE
McCormick Online Cook Off
Company: McCormick Canada
Agency: AV Communications
SECOND PLACE
TRESemme Hispanic PR
Company: TRESemme
Agency: The Dream Team Agency
Marketing Tactics
Digital
FIRST PLACE
Johnson & Johnson – Aveeno
Company: Johnson & Johnson Inc. Canada
Agency: Maple Diversity Communications
Experiential Marketing
FIRST PLACE
McCormick Online Cook Off
Company: McCormick Canada
Agency: AV Communications
SECOND PLACE
Sony CNY
Company: Sony Canada
Agency: Maple Diversity Communications
THIRD PLACE
Johnson & Johnson – Aveeno
Company: Johnson & Johnson Inc. Canada
Agency: Maple Diversity Communications
Out of Home
FIRST PLACE
Nestle Quality Street
Company: Nestle Canada
Agency: Maple Diversity Communications
FIRST PLACE
Kit Kat CNY
Company: Nestle Canada
Agency: Maple Diversity Communications
Social Media
FIRST PLACE
Carol’s Daughter
Company: Carol’s Daughter
Agency: 135th Street Agency
