September 01, 2018

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2018 Hispanic Market Guide is now available to download. With culture marketing specialists in top demand, this digital guide serves as the authority for identifying companies with trusted culture specialists along with their capabilities, client roster and key contacts. In addition, the CMC provides the topline results of its groundbreaking research, Digital Lives 2018: A World of Digital ‘Everything’ through a Cultural Lens, which revealed that culture drives digital behavior regarding how information is shared, how on-demand content is consumed and which platforms are chosen, permeating outside of in-culture spaces and across non-Hispanic white, Hispanic and non-Hispanic African-American segments.

“In an increasingly on-demand world, the American mainstream is powered by culture, fueling the content we crave, the platforms we choose, the brands we follow and what we share with our communities,” said CMC Chair Isaac Mizrahi, co-president and COO of Alma. “That’s why it’s important to place culture at the center of your campaigns. The 2018 Hispanic Market Guide is a first step to connect you with the right culture marketing specialists that can advise you and help increase your marketing ROI.”
The 2018 Hispanic Market Guide provides brands and journalists with an unparalleled competitive intelligence tool for locating and targeting the top agencies in the market. It lists:

•    Top advertising, media and marketing companies vetted by the CMC that specialize in the Hispanic market
•    Key advertiser and agency relationships, specialties and contacts
•    Comprehensive demographic, marketing and media information
•    Digital behaviors and insights, including how presence in cultural platforms, in-culture ads on mainstream sites and organic diversity in social media and video content are some of the critical strategies that resonate across all audiences and increase brand engagement

The Hispanic Market Guide is available to download here.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic.

About CMC:
Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

 

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