AHAA launches Hispanic Digital Committee

According to a 2015 study by ComScore, time spent with digital media has increased nearly 50 percent from 2013 to 2015 with mobile consumption growing 90 percent. These trends are changing the way advertisers deliver their content and connect with their audiences – and who is driving this rapid growth? Hispanics – primarily Hispanic Millennials. That’s why AHAA: The Voice of Hispanic Marketing announced the creation of a Hispanic Digital Media Committee (HDMC) to serve as a think-tank for new emerging data and a valuable resource for advertisers and advertising agency communities.

“Our goal is to help advertisers, media and advertising agencies navigate the complex U.S. Hispanic digital marketplace and provide the industry with the necessary tools for measuring effectiveness and ROI,” said HDMC Chair Rafael Monteiro, CEO of Hispanic OnDemand.

The HDMC is comprised of C-suite leaders from digital agencies and media networks, old and new, that have a proven track record of innovation. CNNEspañol, Inclusion Strategy Group, LatinOn, NextStep Advertising, Yahoo, Spanish Broadcast Systems, Televisa, Terra, and Univision have confirmed participation. Together, they will educate the industry on the benefits of Hispanic digital media and its transformative effect on marketing campaigns through a series of industry events, conferences, client direct initiatives and research studies.

“Digital is such an integral part of our business, and the creation of the HDMC is a natural extension of AHAA’s thought leadership platform,” said AHAA Chair Linda Lane Gonzales, president of Viva Partnership. “As we look to the future of our industry, Hispanics are the game changers when it comes to mobile, digital and technological innovation – companies must have their Hispanic digital strategies locked down to deliver relevant content and meaningfully connect with this segment in order to experience bottom line growth.”